I make listicles for a living, and yes—I’ve written ones that editors at bigger sites quietly copied verbatim two hours after I hit publish. It’s not magic. It’s a tight formula you can...
I still get a little thrill when I refresh a post and see that the view count...
I’ve been recording my podcast from every nook of my apartment for years —...
I have a confession: some duets on TikTok tell me more about a person than a...
I once turned a single offhand TikTok comment into a meme that sent more...
I love the tiny internet things that say more than a paragraph ever could —...
I used to think the only way to make a playlist sound like a curated radio show...
I have a confession: I’m a chronic late-night snacker. Some nights it’s a graceful, grown-up bowl of Greek yogurt with honey; other nights it’s...
→ Read more...
I still get a little thrill when a tiny, weird sound I found on TikTok turns into something everyone I know is sending each other at 2 a.m. It feels...
→ Read more...
I get asked this a lot: "Éloïse, is there a secret Instagram switch that will magically double my Reels reach without me getting a single new...
→ Read more...
I want to tell you a little story about how I took an obscure TikTok sound — the kind of audio clip that was sitting at a few hundred uses and zero...
→ Read more...
How to spot a fake celeb quote in 60 seconds (my quick checklist)I get it — one minute you're scrolling for a laugh, the next you're ready to...
→ Read more...
I love a bargain — especially when it looks like a million bucks. A few months ago I was bingeing a surprisingly addictive low-budget series (you...
→ Read more...
I ran a 200-post test on Instagram Reels over six months because I was tired of guessing what actually makes people hit that share button. I wanted...
→ Read more...
I’ve turned more than a few TikTok sounds into meme machines — the ones you hear once and then, five edits later, you’re laughing at a version...
→ Read more...
I ran a 200-post Instagram Reels experiment because I was tired of guessing what actually makes people hit the share button. After months of posting,...
→ Read more...
I’m obsessed with tiny, clickable moments — the five-question quiz that hooks you at question two and reels you all the way to the outcome. Over...
→ Read more...